Financial news

Banco do Brasil, one of the largest financial institutions in Latin America, through a bidding process, has chosen HCLTech, a global tech firm, to support the bank’s digital transformation and customer relationship management (CRM) journey and implementation of Salesforce.

HCLTech partnering with Salesforce enables Banco do Brasil to hyper-personalise customer relationship and service solutions, generating greater customer satisfaction and engagement within their omnichannel ecosystem, using AI resources, data unification and intelligent guidelines.

Fabiano Funari, vice president and country manager – Brazil at HCLTech, explained the significance of the partnerships: “We are proud to be part of the transformation and modernisation of one of the most important banks in the country. The partnership with Salesforce is another significant step for HCLTech in accelerating the digital transformation of financial services in Brazil.

“We look forward to collaborating with Salesforce to implement one of Brazil’s most complex CRM projects in Banco do Brasil.”

Sadagopan Singam, executive vice president of digital business at HCLTech, also commented: “We are glad to bring our global consulting and transformation expertise on the Salesforce platform to help Banco do Brasil reimagine itself for the powerful digital world with its vision to digitise every touchpoint and transform user experiences.”

Strengthening Banco do Brasil’s relationship with its customers

The consolidated platform should enable the bank to take advantage of interactions and insights from customers to offer adequate and personalised products, further strengthening its relationship and generating greater efficiency in base expansion and leveraging new business.

Fabio Costa, general manager from Salesforce Brazil, also added: “We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil’s relationship with its customers.

“We look forward to enabling their digital transformation journey to impact productivity when it comes to sales, customer service and marketing.”

HCLTech plans to create a dedicated team of specialists with extensive CRM experience to implement Salesforce solutions for Banco do Brasil.

HCLTech will use four Salesforce solutions to improve and transform the customer experience throughout Banco do Brasil:

1. Financial Services Cloud, which reduces service costs with automation and empowers the front office to discover key insights about their customers and their financial needs
2. Marketing Cloud to deliver customer experiences
3. Salesforce integration manager for integration and automation solutions
4. Professional Services to ensure a successful implementation