Emirates NBD, the banking group in MENAT (Middle East, North Africa and Türkiye), has successfully completed launched its enhanced mobile banking app, ‘ENBD X’.

ENBD X is now available to all Emirates NBD customers, with new customers able to instantly open a digital account with the bank in minutes.

ENBD X’s global dashboard offers customers a 360-degree view of their entire financial portfolio while keeping them on top of all critical updates, such as upcoming payments or the status of pending requests.

Users can access over 150 services on ENBD X, including updating Emirates ID and Passport details, opening a fixed deposit, obtaining account balance certificates and reference letters, and applying for a loan in real time.

The app also boasts an embedded digital wealth platform, enabling customers to invest and grow their wealth from the same app they use for all their everyday banking needs – making ENBD X unique in the market.

Emirates NBD’s platform enables new investors to instantly open an investment account and choose from over 11,000 securities and ETFs from 21 global and local markets to invest in. With the platform’s one-of-its-kind Secure Sign feature, customers can view, update and sign investment documents to complete any trade irrespective of its complexity or value. Customers can also create personalised watchlists and subscribe to IPOs on the same platform.

Setting a “new standard of excellence” for mobile banking
Marwan Hadi, group head of retail banking and wealth management at Emirates NBD

Marwan Hadi, group head of retail banking and wealth management at Emirates NBD, said: “With ENBD X, we have taken our mobile banking experience to a whole new level, adding a wide array of next-generation instant banking services, with many more to be released over the next few months.”

Within a short period of time since launch, ENBD X has become the preferred way of banking for a majority of customers in the bank. Overall, it has seen around 50 per cent more activity than the previous app, both in terms of logins and transactions.

ENBD X has also quickly earned a number of awards and conquered industry recognition, including the Excellence in Mobile Banking Award by Finnovex Magazine, Best Mobile Banking Application – UAE Award by Global Business Outlook, Most Innovative Retail Banking App – UAE Award by Global Banking and Finance Review, and Best Mobile Banking App in UAE Award by the International Finance Magazine.

Pedro Sousa Cardoso, chief digital officer of retail banking and wealth management at Emirates NBD, also commented: “ENBD X sets a new standard of excellence for mobile banking in the region and beyond. The app provides customers with a truly enriching banking experience.

“As a front-runner in digital banking innovation in the MENAT region, Emirates NBD strives to provide its customers with all the information, tools and access they need to fulfil all their everyday banking needs on their fingertips. ENBD X delivers on this promise on being the only financial services App customers need in the UAE and much more.”

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